Wear your team colours this Friday and help the Bobby Moore Fund beat bowel cancer sooner
The fourth annual Football Shirt Friday is run by the Bobby Moore Fund to raise money for vital research into the disease, which claimed the life of England's World Cup-winning captain in 1993, aged just 51.
This summer marks 50 years since Moore lifted the World Cup aloft at Wembley Stadium, so the anniversary provides a poignant opportunity for football fans to honour his memory and his role in England's most famous sporting moment by supporting the charity which bears his name.
Ian Wright MBE, football pundit and former England international said: “Bobby Moore has been a huge inspiration over the years and someone I’ve always looked up to.
"This year, it’s more important than ever to remember his legacy and celebrate 50 years since he led the England team to glory at Wembley. All you need to go is wear your favourite football shirt on Football Shirt Friday and help raise money for research into bowel cancer.’’
Football Shirt Friday takes place every April, which is Bowel Cancer Awareness Month, to raise funds for groundbreaking research into the disease, which is the UK's second biggest cause of cancer death.
Stephanie Moore MBE setup the Fund in partnership with Cancer Research UK in memory of her husband and has seen it raise £22m to date.
"We have made enormous progress in the last 50 years but sadly bowel cancer still kills 44 people in the UK every day," she said. "By joining forces and raising funds for the Bobby Moore Fund, we can all help bring forward the day when bowel cancer is cured."
Show your support for Football Shirt Friday and make Bobby proud by wearing your team's colours on Friday 22 April. To donate £2 to the Bobby Moore Fund, text GOAL002 to 70070.
You can find out more at footballshirtfriday.org and join the conversation on Twitter using @BobbyMooreFund #FootballShirtFriday or on Facebook at 'OfficialBobbyMooreFund'.