Grassroots football poppy appeal proves huge success

Campaign raises over £18,000 for Royal British Legion by selling poppies to stick on football shirts

A scheme giving grassroots football teams the chance to wear poppies on their shirts this Remembrance Day Weekend has raised over £18,000 for the Poppy Appeal.

Inspired by Premier League teams wearing poppies on their shirts in recent years, the ‘Poppies 4 Kits’ appeal was setup to give amateur teams the chance to pay their respects and show their support for the poppy appeal at the same time.

The Norfolk-based appeal kicked off its 2014 campaign in April with a target of raising £10,000 for the Royal British Legion but, after a huge uptake in clubs using the poppies, has smashed through its target, raising a total of £18,422.

The bad news for clubs is that the self-adhesive poppies sold so well that all stock has now been sold and shipped out to teams ahead of this year’s Remembrance Sunday on 9 November.

“I cannot thank everyone enough for their generous support of the Poppies 4 Kits appeal this year,” said appeal organiser Kevin Borrett. “Sorry to hear of lots of disappointed people; if only we knew how successful this would be, hopefully you’ll support Poppies 4 Kits next year.

“That’s certainly not the end of it. We must keep the impetus going, so we’re prepared to make next year even bigger. We started from scratch on Twitter in May and it’s been a huge success. Next year we start with almost 3,000 followers ready to make it even bigger and better.”

The appeal is run on a not-for-profit basis. All proceeds go to the Royal British Legion, with a guaranteed minimum of 60p from every poppy sold going to the Poppy Appeal.

The poppies themselves feature a self-adhesive woven patch which is easy to apply to shirts for a single use and then remove again, as most clubs would not want to wear poppies on their shirts permanently throughout the year. Whilst designed for a single use, the poppies can often be used more than once if removed and stored carefully.

To find out more about the appeal visit or click the logo below. If you want to stay ahead of the game for next year, you can follow them on Twitter @poppies4kits.

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Dan Pope
Writer at Teamer
Freelance writer, editor and copywriter, with a passion for grassroots sport. A right back turned football writer, Dan is the former editor of Club Website and has been lucky enough to work in the field of grassroots and community sport for the last 10 years.

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  1. Lorraine Taylor on November 10, 2014 at 8:26 pm

    These would begreat for school,hockey,curling,etc teams to wear on Rememberance day

  2. Thomas Nicholls on November 11, 2014 at 2:05 pm

    Fantastic support for this scheme and a lot of hard work by the organisers…well done!

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