Scottish FA renews four-year grassroots foootball partnerships with McDonald’s and Tesco Bank
Grassroots football north of the border received a double boost this month as the Scottish Football Association renewed of two of its flagship programmes.
The SFA announced another four year Tesco Bank Football Challenge partnership, which aims to further increase participation in Scotland, before confirming another four year partnership with McDonald’s, which will aim to raise standards across the grassroots game.
Tesco Bank Football Challenge
The first four years of the Tesco Bank Football Challenge – which introduces football to Primary Two and Primary Three children (six to eight years old) – were a big success. Over 82,000 children across more that 2,000 primary schools in Scotland took part a community programme, which hit its target six months ahead of schedule.
The SFA and Tesco aim to build on that over the next four years, strengthening relationships between schools and football clubs so that there is a clear way for pupils to progress and build on their enjoyment of playing football. Further details are expected to be announced in 2015.
Ex-Rangers defender Arthur Numan and Scottish FA Youth Ambassador said: “The Tesco Bank Football Challenge has encouraged more children and teachers every year to participate in football. The Challenge is not just about playing the game but opening the door to the health and social benefits that come with it. Best of all, it gets kids having fun!”
McDonald’s Community Partnership
Hundreds of grassroots football clubs across Scotland are set to benefit from the renewed partnership between the SFA and McDonald’s, which will focus on supporting Quality Mark clubs and their volunteers to help raise standards across the grassroots game.
As part of the new four-year programme, McDonald’s will be giving over 350 Quality Mark clubs with a junior team the opportunity to order a brand new adidas strip every year for the next four seasons.
The new kit scheme – part of a UK-wide scheme that will benefit thousands of grassroots teams – has the potential for over 4,500 strips to be distributed to clubs across Scotland in the first year.
McDonald’s Head of Scottish Football, Kenny Dalglish, said the partnership with the SFA had “helped to raise the standards of the game in Scotland and given more young people the opportunity to enjoy football.
“Without partnerships such as this, grassroots football wouldn’t exist and top flight football would suffer as a result,” he added.
SFA Director of Football Development Jim Fleeting said: “The Quality Mark Club Accreditation scheme provides great development opportunities for clubs whilst ensuring that boys and girls get to play football in a safe and friendly environment.
“McDonald’s has been a long-term advocate of the grassroots game in Scotland and we look forward to building on the great work that’s already in place.”
To find out more about McDonald’s partnership with the SFA and the new kit scheme, visit mcdonalds.co.uk/betterplay.